David Hamilton is the SIA’s Head of Membership, responsible for leading membership growth, engagement, and retention across all sectors represented within the Association. As the primary point of contact for SIA members, David manages day-to-day member relationships, supports the delivery of member services, and helps facilitate participation in SIA General Meetings. Through his proactive and relationship-centred approach, David plays a vital role in strengthening the SIA community and ensuring that members feel supported, informed, and connected.

Erica Malkin is the Executive Director of the Stove Industry Association (SIA), leading the organisation’s strategic direction, stakeholder engagement, and operational delivery. Drawing on her experience in communications, policy, and association leadership, Erica oversees the development and execution of the SIA’s long-term vision and works closely with the Chair and Board to ensure effective governance and strong organisational performance. Erica is the SIA’s primary spokesperson, representing the stove and fireplace industry to government, regulators, media, and key industry bodies. She is responsible for shaping and delivering the SIA’s advocacy strategy, building influential relationships, and ensuring the sector’s voice is heard in policy and public-affairs arenas.

Andy has worked in the UK organics and alternative fuels sectors for over 17 years, with 9 years spent at SUEZ recycling and recovery UK where his focus was on the commercial development of alternative fuels for a range of markets. Following his successful career at SUEZ, Andy set up his own consultancy business, Cynosure Partners, and he is also the deputy chairman of the Wood Recyclers’ Association, which represents both UK producers and European energy and panel board consumers, along with non-executive chair roles for Gavin Griffiths Group and RPM Plant, and as a senior advisor for N+P.

James Verlaque is the SIA’s Director of Policy, Regulation & Technical, leading the Association’s work on technical governance, regulatory engagement and industry standards, and provides authoritative insight across a wide range of regulatory, environmental and performance issues affecting the stove and fireplace sector. James chairs the SIA Technical Committee and its sub-groups, ensuring that industry expertise is coordinated, evidence-based, and aligned with the Association’s strategic priorities. He provides regular technical and regulatory risk assessments to the SIA Board, supports the Operations Team, and acts as a technical sign-off or spokesperson on key matters. James has many years’ experience in the combustion industry, starting his career as a graduate trainee at the Coal Research Establishment (CRE) of British Coal.  He has since worked across the board, from analytical and test laboratories to advising on strategic energy policy and played a key role in the transformation of CRE into a private commercial business.  James helped implement the joint venture with Gastec NV and established the gas appliance laboratory which expanded to include oil and solid fuel appliance testing as well as offering consultancy services.

Simon set up Iron and Wood Ltd, an independent stove and fireplace retail showroom, in Banbury at the end of 2009 after being made redundant as a senior buyer for a large chain of builders merchants. A second branch in Kidlington was opened in 2017. Simon is also a Parish councillor in the village where he lives and until recently was a School governor. Simon represents the SIA Retail Group on the Executive Committee.

John is Director of Calido based in Stirling, Scotland which supplies kiln dried logs across the UK and is a stockist for a range of leading woodburning stove brands. John’s business works closely with a local installers supplying and fitting stoves and fuel in the local area and nationwide. John is an SIA Retail Group representative on the Executive Committee. 

Sandra is the Managing Director of Certainly Wood, a UK supplier of kiln-dried firewood and natural firelighting products. Having been with Certainly Wood for over 8 years, previously as Sales and Marketing Manager, Sandra also recently completed a Level 4 Business Analysis apprenticeship with Multiverse. Sandra represents fuel manufacturers and suppliers on the SIA Executive Committee.

Alan has worked with Metal Developments, manufacturer of Woodwarm Stoves, for the last 22 years. His career has given him practical insight into the commercial and operational challenges facing manufacturers, alongside a strong understanding of products and the wider market. Alan has also recently completed HETAS installer training, adding first-hand knowledge of stove installation and the requirements faced by installers in the field. Alan is an appliance manufacturer representative on the SIA Executive Committee.

Peter has worked continuously in solid fuel/gas/electric appliance product development since 1988 and is also on the board of clearSkies Mark Limited. From an engineering apprentice, to now managing director of significant UK stove and fire manufacturer Charlton & Jenrick, he has amassed considerable product design and approval experience and holds several patents. Outside the industry Peter is a volunteer steam locomotive driver and private helicopter pilot. Peter is an appliance manufacturer representative on the SIA Executive Committee.

Hugh is Managing Director of AJ Wells and Sons Ltd, manufacturers of Charnwood stoves on the Isle of Wight. He joined the family business nearly 20 years ago after previously working within manufacturing engineering in both aerospace and automotive at GKN. Charnwood was involved with the inception of the SIA and Hugh has been SIA Vice Chair for the past 5 years. He is also a director of the Isle of Wight Cricket Board and a trustee of Isle of Wight Youth for Christ. Hugh is Vice-Chair of the SIA and an appliance manufacturer representative on the SIA Executive Committee.